March 2020 - present
Set-up my own agency (Engine Room) for freelance work.  

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2019-2020
Freelance senior writer DDB Dubai
Accounts: Porsche, Pepsico, Saudi Tourism Authority, Danone, Unilever.

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2018-2019
Senior writer JWT Riyadh
Accounts: STC, Aramco, Burger King

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2015-2018
Chief Copywriter Global Creative department, HSAd, Seoul.
Accounts: LG Electronics, Korean Air, Mercedes, K2, Korean Tourism Authority, Kumho tyres, Korean Winter Olympics, Terminal 2 at Incheon Airport, ABInBev.
Pitches won: Khumo Tyres, LG A9 Vacuum cleaner Australia.
Awards won: Silver and bronze lions for ‘Remedies for the soul’ outdoor.

2013-2015
Freelance CD at DDB Dubai and freelance CD at JWT Dubai.
Accounts: Emirates Skycargo, Egyptian Tourism Board, HSBC, Pepsico,
Pitches won: Egyptian Tourism Authority

2011-2013
Chief Copywriter Global Creative department HSAd, Seoul.
Accounts: LG Electronics, Korean Air, Mercedes.

2010-2011
Freelance writer JWT Dubai, Ogilvy Singapore.

2007-2010
Creative Director, JWT Dubai.
Accounts: Mercedes, Kit Kat, HSBC, Aldar property, Everlast, Royal Sporting House, Boecker Pest Control, Road and Transport Authority of the UAE, Kuwait Airways.
Pitches won: Audi Middle east, HSBC global project
Awards won: Cannes Bronze Lion for Nicola Finetti fashion brand, One Show finalist for Nicola Finetti and Everlast campaigns.

 

2006-2007
Senior Writer BBH, New York.
Accounts: Dyson, Flora Margarine, Unilever soaps.

2005-2006
Sabbatical following the passing of my father.

 

2002-2005
Regional Group Creative Director Grey, Kuala Lumpur.
Accounts: Samsung electronics, Petronas, Nokia Ngage, VW China, Mitsubishi, Ambi-Pur.
New business wins: Samsung electronics, Mitsubushi, Ambi-Pur

2000-2002
Group Creative Director Bates, Singapore.
Accounts: Nokia, Land Rover, Heineken, HSBC, AsiaOne.com
New business win: AsiaOne.com
Awards wins: Best of Bates worldwide, One show finalist.

1997-2000
Senior Writer, Saatchi and Saatchi Singapore
Accounts: Toyota, Lexus, Hewlett Packard, Tiger Beer, VISA, Changi Airport, Neighbourhood Watch, Burger King, P&G Head & Shoulders.
Pitch win: Changi Airport
Awards: Cannes silver Lion, One Show silver pencil, x2 D&AD finalists, AWARD Australia x2 bronze pencils, x3 One Show finalists, x2 cannes finalists, runner-up Best of Show Singapore Creative Circle.

 

1995-1997
Senior Writer Batey Ads, Singapore
Accounts: Sony, Mercedes, Singapore Airlines, Silk Air, Raffles Hotel, Banyan Tree, Swatch, Tangs department store, Partnership for a drug-free Singapore.
Pitch wins: Swatch Skin worldwide (‘Am I naked or am I not’ campaign)
Awards: One Show Finalists x3, Cannes Finalists x3, Singapore Creative Circle x2 Silver plus x1 bronze.

1992-1995
Writer BAM/SSB Sydney
Accounts: Canon office equipment, Hahn Beer, Saltram Wines, National Drug Offensive, SBS, Biozet detergent, Aspro Clear

Awards: AWARD Australia bronze plus 4 finalists, x2 London International finalists, Gold and Silver New York festivals.

1991-1992
Junior writer Ogilvy, London
Accounts: Delight margarine, Sensodyne Toothpaste.

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Highest academic qualification MA Information Graphic Design, DeMontfort University, Leicester, England.