WRITER AND CREATIVE DIRECTOR
March 2020 - present
Set-up my own agency (Engine Room) for freelance work.
Freelance senior writer DDB Dubai
Accounts: Porsche, Pepsico, Saudi Tourism Authority, Danone, Unilever.
Senior writer JWT Riyadh
Accounts: STC, Aramco, Burger King
Chief Copywriter Global Creative department, HSAd, Seoul.
Accounts: LG Electronics, Korean Air, Mercedes, K2, Korean Tourism Authority, Kumho tyres, Korean Winter Olympics, Terminal 2 at Incheon Airport, ABInBev.
Pitches won: Khumo Tyres, LG A9 Vacuum cleaner Australia.
Awards won: Silver and bronze lions for ‘Remedies for the soul’ outdoor.
Freelance CD at DDB Dubai and freelance CD at JWT Dubai.
Accounts: Emirates Skycargo, Egyptian Tourism Board, HSBC, Pepsico,
Pitches won: Egyptian Tourism Authority
Chief Copywriter Global Creative department HSAd, Seoul.
Accounts: LG Electronics, Korean Air, Mercedes.
Freelance writer JWT Dubai, Ogilvy Singapore.
Creative Director, JWT Dubai.
Accounts: Mercedes, Kit Kat, HSBC, Aldar property, Everlast, Royal Sporting House, Boecker Pest Control, Road and Transport Authority of the UAE, Kuwait Airways.
Pitches won: Audi Middle east, HSBC global project
Awards won: Cannes Bronze Lion for Nicola Finetti fashion brand, One Show finalist for Nicola Finetti and Everlast campaigns.
Senior Writer BBH, New York.
Accounts: Dyson, Flora Margarine, Unilever soaps.
Sabbatical following the passing of my father.
Regional Group Creative Director Grey, Kuala Lumpur.
Accounts: Samsung electronics, Petronas, Nokia Ngage, VW China, Mitsubishi, Ambi-Pur.
New business wins: Samsung electronics, Mitsubushi, Ambi-Pur
Group Creative Director Bates, Singapore.
Accounts: Nokia, Land Rover, Heineken, HSBC, AsiaOne.com
New business win: AsiaOne.com
Awards wins: Best of Bates worldwide, One show finalist.
Senior Writer, Saatchi and Saatchi Singapore
Accounts: Toyota, Lexus, Hewlett Packard, Tiger Beer, VISA, Changi Airport, Neighbourhood Watch, Burger King, P&G Head & Shoulders.
Pitch win: Changi Airport
Awards: Cannes silver Lion, One Show silver pencil, x2 D&AD finalists, AWARD Australia x2 bronze pencils, x3 One Show finalists, x2 cannes finalists, runner-up Best of Show Singapore Creative Circle.
Senior Writer Batey Ads, Singapore
Accounts: Sony, Mercedes, Singapore Airlines, Silk Air, Raffles Hotel, Banyan Tree, Swatch, Tangs department store, Partnership for a drug-free Singapore.
Pitch wins: Swatch Skin worldwide (‘Am I naked or am I not’ campaign)
Awards: One Show Finalists x3, Cannes Finalists x3, Singapore Creative Circle x2 Silver plus x1 bronze.
Writer BAM/SSB Sydney
Accounts: Canon office equipment, Hahn Beer, Saltram Wines, National Drug Offensive, SBS, Biozet detergent, Aspro Clear
Awards: AWARD Australia bronze plus 4 finalists, x2 London International finalists, Gold and Silver New York festivals.
Junior writer Ogilvy, London
Accounts: Delight margarine, Sensodyne Toothpaste.
Highest academic qualification MA Information Graphic Design, DeMontfort University, Leicester, England.